Zydus Cadila: Nutralite is better than butter

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Putting all doubts to rest in the wake of recent reports in some sections of the media, Zydus Cadila has clarified that it stands by its contention that Nutralite is better than butter.

Elaborating on this, the company's medical advisor, Dr. Ravindra Mittal, MD (Medicine) said, "to understand why Nutralite, is a better and healthier alternative to butter, it is important to know the basic distinction between fats of animal origin and those of plant origin. Fats of animal origin, like butter, have high content of saturated fats, cholesterol and low levels of unsaturated fats. This is likely to cause an increased risk of heart disease (coronary artery disease). This is backed by scientific evidence and supported by various published medical literature like API textbook of Medicine and Davidson's Principles and Practice of Medicine"

Nutralite which tastes like butter carries with it the advantage of being cholesterol free, low in saturated fats and also high in unsaturated fats - all of which make its profile  healthier. This makes Nutralite an ideal substitute for butter.

While the conventional margarines are manufactured through the hydrogenation process and contain trans fats that are not healthy, Nutralite is not manufactured through the hydrogenation process and this sets it apart. The trans fats in Nutralite are below detectable limits.

World over, the consumption of margarine is 2 times than that of butter particularly in the developed countries and is sold across the world. The American Heart Association recommends the use of margarine as a substitute for butter.

The Advertising Standards Council of India (ASCI), which is self regulatory body had processed the complaint of Gujarat Co-operative Milk Marketing Federation (GCMMF) and had observed that we need to substantiate and quantify our claims in the advertisement itself.

 

Looking at the space constraints, it is often not possible to substantiate and quantify the claims, which are otherwise quite obvious and self explanatory. "However, as a responsible member of the ASCI and in view of the fact that we have a very sound scientific evidence to back our claims, we shall substantiate and quantify these claims in all our future communications", stated a communiqué from the company. 

 

Sourced From :Imprimis Life PR