Zensar targets USD75mn biz from emerging mkts

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Zensar targets USD75mn biz from emerging mkts

Zensar Technologies global software services and BPO provider has won over five million USD of new deals in Middle East and South Africa in the first three months of 2008 and is now targeting over ten percent of its total revenues from these fast growing segment of the market

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Zensar Technologies global software services and BPO provider has won over five million USD of new deals in Middle East and South Africa in the first three months of 2008 and is now targeting over ten percent of its total revenues from these fast growing segment of the market. The emerging markets have been maturing as outsourcing destinations in addition to the mainstay territories of US and UK.

Dr Ganesh Natarajan, Global CEO of Zensar Technologies said, "We have targeted to be among the top three outsourcing vendors in South Africa and the UAE by the end of this decade. Our focus on Insurance and Retail has resulted in new wins and increasing customer confidence in our services."

Zensar's success in South Africa has proved that the path to successful outsourcing relationships is often through a comprehensive consultative approach of a defined outsourcing strategy. Traditionally offshoring was largely a characteristic US and UK market centric feature but Zensar's success in bagging large offshore deals in the BFSI segment in South Africa bears testimony to the success of FTO as a service offering. Today Zensar stands as one of the top three providers in South Africa with large customers in insurance, financial products and now even in a large gaming company. Zensar has recently also received its Broad-based Black Economic Empowerment (BEE) certificate. This initiative is adopted by most South African businesses, and as an Indian IT vendor Zensar has embraced the national initiative showing our commitment to the territory. Zensar's BEE initiative revolves around skill development, helping South Africa Local Universities to develop ICT skills in the country which is a keen Government focus area.

In the United Arab Emirates, Zensar has had a longstanding relationship with Oracle, and now also has a worldwide Oracle Certified Partner status, helping gain large scale retail solution implementation for major retailers in the region. The Company is also an exclusive IT outsourcing partner for the largest retailer in the Middle East and has expanded its relationship in the area of human capital development for the customers.

As an end-to-end IT and BPO solution provider, Zensar has been engaged on a range of technologies in new customer accounts, running across various service lines for total outsourcing. In many such engagements Zensar has been trusted with managing the entire IT operations including vendor management. Zensar has established its position as one of the largest and most comprehensive end-to-end solution provider with focused solutions for the Retail and Insurance industries.

Yogesh Patgaonkar, Head - Middle East, India and Africa (MEIA) business announcing his strategy for the territory said, "Zensar's First Time Offshoring/Outsourcing (FTO) offering has increasingly proven to be a focused value proposition in these emerging markets and the methodology has succeeded in making new business happen. It has opened up a number of opportunities in the Retail, Manufacturing and Financial domain. Domestic business too has gained tremendous momentum with the entire MEIA market looking at a growth to a size of 75 Mn USD for Zensar."

Sourced from: Zensar Technologies