Ybrant changes its name to Ybrant Digital Limited

"This consolidation will effectively leverage our core strengths in technology, network and insights which will enable Ybrant Digital to bring value to our clients be it advertisers, publishers or other networks. The new corporate identity symbolizes the strength of integration to present a unified approach in doing business worldwide." said Suresh Reddy, Chairman and CEO of Ybrant Digital. The five companies are now consolidated and integrated under the parent Ybrant Digital, which was valued at USD 125 million as of December 2007.

The new organization structure going forward will look as follows:

Vijay Kancharla, co-founder of Ybrant Digital, is now the President of Technology Platforms.  In his new role Vijay will oversee VoloMP, support services, software development, and technical services, and all of the Technology Platforms owned by Ybrant.  Reporting to Mr. Kancharla are Dzenis Softik, General Manager of VoloMP, Krishna Sudun, Vice President of Engineering, Sumit Roy, Director of Business Services, Sayed Zameer, Director of Human Resources, and Sam Gender, Vice President of Technology. Brad Cohen is now the President of Strategic Initiatives.  Mr. Cohen will oversee the Mergers and Acquisitions, Corporate Strategy, and Integration efforts of the company. All three Presidents report to Suresh Reddy.

Other senior positions that were filled recently are Charles Anderson assumed the role of the Financial Controller, and Rema Sujeeth took up the role of Senior Manager of Corporate Communication, both of whom also report to Mr. Reddy.

Jacob Nizri, the current head of Oridian, is now the President of Display Ad Networks. Mr. Nizri will oversee the Display Ad Networks of Ybrant namely Oridian, AdDynamix and MediosOne. Reporting to Nizri are Sacha Berlik, General Manager of Oridian-Western Europe, Oded Lev, General Manager of Publisher services, Keith Merrill, General Manager of AdDynamix, Gal Ekstein, General Manager of Oridian-Global, Shahar Shaharbany,  Vice President of Finance,  Ella Avraham, Director of Operations, and Shirley Lowenstein, Director of Contextual Networks. 

The new structure creates the right framework to effortlessly integrate Ybrant's operating units, and achieve three key objectives:

• Consolidate operations and deliver improved technology platforms to its Ad networks, while meeting the needs of advertisers and publishers worldwide.
• Identify and acquire companies that would complement and enhance the gamut of end-to-end digital marketing solutions.
• Reorganize key executives into critical roles allowing maximized scalability