Yatra.com tops among online travel companies: JuxtConsult

36802 Investors following HUL. Share this News with them.

0

Like this story, share it with millions of investors on M3

Yatra.com tops among online travel companies: JuxtConsult

Yatra.com tops 'top of mind brand recall' among Online Travel companies: Juxt Consult study

Post your opinion here

 

0

Tweet

Share on Tumblr

RELATED NEWS Cashing in on convenience: Travel credit card by Barclays Yatra.com & Barclays launch Yatra Barclaycard Yatra.com on the Go!- launches its mobile offering ALSO READ See latest News about HUL See previous management interviews See what other Experts & Brokerages are saying about HUL Nifty BSE | NSE 25/05/12 Are Mutual Funds betting on Nifty? Other Stocks in this news ICICI Bank |

JuxtConsult's latest report on Brand Track Study of Indian Online Travel companies reveals Yatra.com to be the brand with the highest brand recall for the last quarter. Yatra.com , the leading online travel service company, continues to 'accelerate' and now leads the category on top of mind brand and ad recall, 'brand momentum', and consumer share (preference to buy).

Yatra.com has been one of the most aggressively marketed brands in the category, from a start up in August 06 it will be a $120m company by the end of 2007, clearly yatra.com has connected well with the consumers. There is lot of familiarity and trust towards the brand.  

In the last one year they have released four brand TVCs, five tactical TVCs, continuous string of tactical press ads, outdoor activity across India at strategic locations, weekly emailers to apprise the customers about the latest at yatra.com , joint promotions with strategic partners like Hindustan Unilever , Reebok, FujiFilms, ICICI bank , Amex and Café Coffee Day. What's more, they are one of the largest spenders in online media, especially with respect to search engine marketing, and are credited for having one of the most effective search campaigns.  Recently yatra.com also launched - yatra miles program - a program to reward their loyal customers, it comes with more benefits and value adds than any other travel rewards program in the market. Their most recent launch being the co-branded credit card with the Barclays Bank which offers attractive travel benefits and rewards, and is tailor-made to keep pace with the rapidly growing demands of frequent business and leisure travellers in India .

All this aggressive marketing is clearly working for yatra.com , they seem to gaining big traction in terms of share-of-mind and preference-to-buy.

Speaking on the occasion, Nikhil Rungta, Head-Marketing, Yatra.com , said, "This recognition endorses our commitment of being customer focused. From the day one our single minded focus has been how we can fulfill the needs of our customers related to travel, how we can make travel easy for them. People share a love-hate relationship with travel; we wanted to create a relationship which is 'love all the way', fast becoming the thought leaders for the category. Such recognition vindicates all our marketing efforts and reassures us that we are on the right yatra."

Other interesting findings from this study by JuxtConsult:

·     Yatra overtakes Makemytrip in terms of primary consumer share for the first time in this quarter.

·         Yatra shows the best 'secondary-to-primary' user share conversion ratio ie highest preference to buy

The methodology used for this study primarily includes online survey, survey run using Google AdWords and AdSense

Yatra.com was recently nominated for World Travel Awards 2007, the most prestigious awards program in the global travel industry and which has further endorsed Yatra.com 's position as a leading player in the online travel space. 

Sourced From: Avian Media