Yatra.com to strengthen its retail presence in Maharashtra

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Yatra.com , India's leading online travel company, today announced the expansion plans for its premium retail chain - Yatra.com Holiday Lounge in Maharashtra. Following the success of the first Lounge in Mumbai, Yatra.com launched its second Holiday Lounge in Pune in August 2008. The company is all set to launch two more premium outlets in the key cities of Maharashtra by the end of the year 2009.

 

Speaking on the retail expansion, Ashish Kishore, Business Head for Hotel and Retail initiatives, Yatra.com, said, "Maharashtra is a hub of commercial and entertainment activities of the country. Mumbai is home to important financial institutions such as the BSE, NSE and also headquarters of many Indian corporate giants and MNCs. It also houses India's highly lucrative Hindi film and television industry. The state's business opportunities, as well as its high standard of living attract migrants from all over India and, in turn, make it a potpourri of many communities and cultures. This gives rise to constant flow of both inbound and outbound travel and makes Mahrashtra a key market for Yatra.com."

 

He further added, "With the launch of Yatra.com Holiday Lounges in Maharashtra, we are looking at tapping the innate potential of the region, offering one stop shops for all the travel needs and giving customers the opportunity to research and plan holidays in a leisurely, convenient and comfortable environment."

 

The first Yatra.com Holiday Lounge in Mumbai, launched in April 2008, is already receiving over 500 footfalls a month. The second Lounge of the state in Pune has received great response from the business families and corporates from mid and high income groups. Through these Lounges, Yatra.com expects the Maharashtra market to contribute to at least 30 % to the company's total revenue, which currently stands at Rs 1500 crores. Through its online presence and its Lounges, Yatra.com is targeting revenue of $ 220 million by the end of the fiscal year 2009-10.

 

The Yatra.com Holiday Lounges are open from 10 am till 7 pm, six days a week, offering luxurious ambience where a family can sit and plan a holiday in comfort. The Lounges are supported by Yatra.com travel consultants, proficient in both English and the local language. The travel consultants are consummate professionals at handling all the intricacies of travel, right from international and domestic flights, hotels, to tailor-made holiday packages.

 

Currently, Yatra.com has fourteen premium Lounges across the country, located in Bangalore, Ahmedabad, Surat, Mumbai, Pune, Delhi, Gurgaon (Delhi NCR), Noida (Delhi NCR), Kochi, Aligarh, Chennai, Chandigarh, Jhansi and Ludhiana. 

 

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