Yatra Online Pvt Ltd, the leading travel services company has announced the appointment of Ayesha Kapur as Head - New Business Development. Ayesha will be responsible for devising and implementing new business development opportunities for Yatra and diversifying the company's product portfolio.
Ayesha comes to Yatra.com from Info Edge India Limited, the group that owns leading sector portals such as www.naukri.com , www.jeevansathi.com , www.99acres.com . At Info Edge India she was VP - marketing and managed the group's overall marketing strategy, which included media planning, marketing promotions and corporate communication for all the group portals.
Her key achievements included establishing and maintaining primary market share for flagship brand naukri.com over 5+ years and forging jeevansathi.com into a competitive player in the Matrimonial space.
Prior to joining Info Edge India, Ayesha worked with iCleo.com Ltd. for over a year as the brand manager. At iCleo she had develop organization strategy, which included performance on traffic, revenues and strategic alliances for India's largest women's portals, Smartbahu.com and iCleo.com.
Ayesha has been associated with the Internet for over 7 years since her return to India in 1998 after spending 5 years in the US where she completed a Double Major in Pyschology and Sociology from Clark University, MA. Her interests include Internet, new media and emerging technologies. She is an ardent animal lover, and has been actively involved fund raising for local animal shelters.
