Yahoo! signs mobile deal with Idea Cellular

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Yahoo! signs mobile deal with Idea Cellular

Yahoo! signs mobile deal with Idea Cellular

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Yahoo ! (Nasdaq: YHOO) announced today that it has signed a strategic partnership agreement with Idea Cellular in India representing a subscriber base of over 15 million.  This new partnership focuses on distribution of Yahoo!'s popular mobile search service, Yahoo! oneSearch, which was launched in Asia in May of this year.

Information on Yahoo! oneSearch in India is available at in.mobile.yahoo.com .

The distribution of Yahoo! oneSearch by Idea Cellular makes it easier for people to search for and find better results and instant answers on their mobile devices.  Yahoo! oneSearch gives consumers access to news, Web images, financial information, weather conditions, Flickr™ and Web and mobile Web sites, as well as making it easy to navigate to other web sites.

For example, if someone wants to look for the latest information on a city they just need to type "Mumbai" into the search box to receive relevant results based on their search queries such as weather, Flickr photos, web images, latest news articles and more.

"Yahoo! oneSearch provides Idea with a competitive advantage by offering a reliable and easy-to-use mobile search offer to consumers in India," said Mr. Pradeep Shrivastava, chief marketing officer, Idea Cellular Ltd..  "Our subscribers are increasingly looking for the quickest way to access services on the open internet and the mobile device has now become a tool to get instant answers," added Mr Shrivastava

The strategic partnership with Idea demonstrates Yahoo!'s commitment to become number one in mobile services and establishes a strong early leadership position in mobile audience reach, mobile search services and mobile monetization.

"Our partnership with Idea Cellular is helping to extend Yahoo!'s clear leadership in search for mobile users in India," said David Ko, vice president and general manager, Connected Life Asia, Yahoo!.  "Yahoo! is committed to innovation that provides value to operators and consumers and our mobile partnership strategy will continue to evolve and add value to our respective customers," Ko added.

Yahoo! oneSearch is now available in 14 countries around the world, including India.  Yahoo! oneSearch first launched in the United States in January 2007.

Sourced From: Adfactors Public Relations Pvt Ltd