Reliance Communications, India’s foremost truly integrated telecommunications service provider, and Yahoo!  India, the leading internet communications and media company have come together to offer Yahoo! oneSearch, Yahoo’s leading mobile search product, to Reliance Mobile users across India.

Through Yahoo! oneSearch, Reliance Mobile users will be able to access news, financial information, weather conditions, flight status information and flickr™  photos. Also available to the users are local search, web images, web sites, mobile web sites, Yahoo! Answers and Wikipedia  on Reliance Mobile World for handsets which are  powered by WAP, Java and Brew on its CDMA and GSM networks.

Yahoo! oneSearch delivers a search experience specifically designed for the mobile  phone  by  delivering  relevant  results  and  instant answers in a user-friendly  interface, anytime, anywhere without requiring PCs connected to the internet.

This  tie- up  marks  a  significant  extension of the strong relationship between  Yahoo!  and  Reliance  Mobile.  With this new tie- up Reliance Communications and Yahoo!  make  it easier for customers to find relevant results on their mobiles. Together, they will enhance the search experience for consumers on their mobile phones. Yahoo! Mail and Yahoo! Messenger have been  part  of  Reliance  Mobile  World’s suite of services for more than 2 years.  This builds on their  earlier  joint  initiative of providing of providing  content, Yahoo! Mail and Yahoo! Messenger currently available to millions of Reliance Mobile customers.

“As  an  innovation  leader,  Reliance  is  bridging  the Digital Divide by extending  the  Internet-rich Yahoo! experience to both CDMA and GSM mobile subscribers”,   said   Krishna   Durbha,   Head   –  Sales  and  Marketing, Applications,  Solutions  and  Content Group, Reliance Communications said.

“Search  along  with  Yahoo!  Mail  and  Yahoo! IM on Reliance Mobile World brings  us  one step closer towards the convergence of mobiles and PCs”, he added.

“Yahoo!’s  partnership with Reliance Communications furthers our leadership in the mobile space in India. It demonstrates our commitment to enhance the mobile  Internet  experience  by working with mobile operators to create an optimal  search  experience  on  their mobile devices,” said David Ko, Vice President and General Manager, Connected Life Asia, Yahoo! “Together we can increase  usage  of mobile Internet services and create new revenue streams through mobile advertising.”

This  partnership  marks a significant extension of the strong relationship between  Yahoo!  and Reliance Mobile. Yahoo! Mail and Yahoo! Messenger have been part of Reliance Mobile World’s  suite of services for the past 2 years.

The  strategic  partnership  with  Reliance  Mobile continues to build upon Yahoo!’s  over  20  previous  search  partnerships  with  mobile  operators globally  and  reinforces  Yahoo!'s strong  leadership  position in mobile audience  reach,  mobile  search  services  and  mobile advertising. Yahoo! oneSearch  is  now  available  in  19 countries around the world, and first launched in the United States in January 2007.  

Sourced From: Ogilvy Public Relations Worldwide