Published on Mon, Mar 26, 2007 at 08:05 | Source : Moneycontrol.com
Updated at Mon, Mar 26, 2007 at 23:32
Like this story, share it with millions of investors on M3
0
Like this story, share it with millions of investors on M3
Yahoo India plans new offerings on the Net
Looking to bring some innovation in the product you are planning to launch? You could ask online some thousands of users as to the kind of features they expect in the product. And chances are you may get some interesting ideas that could make your product kick off.
Looking to bring some innovation in the product you are planning to launch? You could ask online some thousands of users as to the kind of features they expect in the product. And chances are you may get some interesting ideas that could make your product kick off.
Or, as consumer if you are looking for answers to any problem, you could log online to a social search platform and find answers from not only users but possibly from some companies as well which could bail you out. For instance, if you have a skin problem, you could benefit from the experience of thousands similarly afflicted in other parts of the world.
Consumer Feedback
Facilities of such kind are part of the plans that Yahoo India has for its social search products. "We would like to bring new forms of online advertisement for such social search products in contrast to pop-ups. For instance, in Brazil, Renault asked a question on `Yahoo Answers' as to the kind of features consumers would want in a car that the company was planning to launch.
With the response it received from users of this platform, it actually incorporated some of these features. Similarly, in US, Toyoto used this platform for a pre-launch consumer feedback," Mr Rishi Behal, Director, Search, Yahoo India.
In India, it has just started with Gillette, and Yahoo is looking at how more companies could use its platform," he added.
Facilities of such kind are part of the plans that Yahoo India has for its social search products. "We would like to bring new forms of online advertisement for such social search products in contrast to pop-ups. For instance, in Brazil, Renault asked a question on `Yahoo Answers' as to the kind of features consumers would want in a car that the company was planning to launch. 
