Yahoo! India, a leading global Internet company, today announced the launch of a new concept for Yahoo! India Search called Glue Pages Beta, available exclusively at www.yahoo.in. This new search experience collates and integrates the most relevant information from across the Web onto a single “visual” search results page. Glue Pages Beta, which aggregates text, images, and video content, is available for select search terms across categories such as health, sports, entertainment, travel, technology, and finance.

Designed to save time by offering a new way to find answers quickly, Glue Pages Beta is ideal for topics with broad coverage across a variety of information sources. For example, a search for “diabetes” combines results from HowStuffWorks, Yahoo! Groups, Yahoo! Health, Yahoo! Answers, and blogs. A search for “Aishwarya Rai” would include biographical quick-facts, videos, music tracks, photos, and content from Yahoo! Answers.

Results will be displayed alongside classic Yahoo! India Search results. Consumers will also find links for other Glue Pages on topics related to their query.

“Searching on Glue Pages Beta will result in an experience that promises more than just web links. Users will receive more relevant, visually appealing search results from across the Web in one topical page. The new Glue Pages Beta feature for Yahoo! India Search supports our strategy to make Yahoo! the leading starting point on the Internet and demonstrates our commitment to provide a compelling online search experience,” said Gopal Krishna, Head of Audience, Yahoo! India.

“Glue Pages Beta limits guesswork for the user by providing the best of web, all onto one ‘at-a-glance’ page. Over time, Glue Pages Beta will be made available to more categories that are relevant to users in India. We are excited to open this up further and work with a wider ecosystem of consumers, publishers, developers and advertisers in the future,” said Sandeep Shrivastava, Director - Search, Yahoo! India.

With a focus on providing a compelling and intuitive online search experience, the new Glue Pages Beta helps enable users in India to derive maximum value from their search efforts. As this beta evolves, Yahoo! India Search will explore various ways to supplement algorithmically generated Glue Pages with topical pages built and maintained by local subject-matter experts from the Internet community. 

Sourced From: Ogilvy Public Relations Worldwide