Yahoo! India appoints Publicitas Digital

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Yahoo! India , the largest Internet brand in the country has announced the appointment of global online solution providers, Publicitas Digital as an Outside Sales Representative for key Indian regions. As part of this agreement, Publicitas Digital will sell advertising on the Yahoo! network.  

Publicitas Digital will advise marketers and facilitate online media buys, provide digital marketing and creative online media solutions for Yahoo! India in West Bengal, Andhra Pradesh, Tamil Nadu, Uttar Pradesh, Kerala and Gujarat. Through this relationship, Publicitas Digital will liason between advertisers in these regions and Yahoo! India to create a platform that caters to advertisers' marketing needs. Advertisers stand to derive maximum value from being featured on Yahoo! and benefit from focused consumer targeting through Yahoo!'s unique geo-targeting functionality. 

Speaking on this, Namita Sahu, Chief Sales Officer of Publicitas Digital said, "This is surely the beginning of a wonderful relationship and I am happy to be associated with Yahoo! India. Armed with our global expertise in the online industry, we at Publicitas Digital are confident that Yahoo! will stand to benefit immensely from this business relationship. Publicitas Digital promises a focused dialogue for local advertisers with their target markets, and thereby maximize Yahoo!'s value proposition through this equation. The provision of strategic solutions for maximizing profitability and leveraging Yahoo!'s website on the whole is an objective of mutual significance which Publicitas Digital will strive to accomplish."   

Ms. Debadutta Upadhaya, National Sales Head (Brand and Multi-Objective), Yahoo! India, "Our goal is to ensure all businesses are able to see the benefit of advertising on Yahoo! In order to achieve this, we are delighted to forge a partnership with Publicitas Digital which has deep regional relationships."  

Sourced From: Perfect Relations Limited