Xerox India strenghthens its channel partner network

RELATED NEWS Xerox unveils Xerox iGen4 Microsoft contributes Web services protocol Xerox India takes lead in launch of mono MFPs & printers Nifty BSE | NSE 28/05/12 Are Mutual Funds betting on Nifty?

To strengthen its channel partner network and reach out to newer geographies, Xerox India Limited today announced the appointment of Venkataramana Graphics based in Hyderabad as the new channel partner for the Xerox Production Systems Group (PSG). The Xerox Production System Group caters to high-end production equipment, used primarily for transaction printing, book publishing and enterprise-wide printing. The channel partner - Venkataramana Graphics is primarily appointed to grow its base of customers in the graphic arts community by selling Xerox's high-end digital equipment presses in the South India.

 

Venkataramana Graphics is categorized as Graphic Arts Value Added Reseller (GA VAR) with over 7 years of experience and has 1 sales office in Hyderabad. While the channel partner will sell PSG digital equipments in the market, Xerox will also provide specialized 'Partner and Sales Team' training on Business Development Tools.

 

Sharing details on the new channel appointment, Mr. Vipin Tuteja, Executive Director, Production Systems Group & Integrated Marketing, Xerox India Limited, said, "The new pace of business and increasing competitiveness in the high end printing market has made Xerox continuously innovate and look at newer ways to reach out to our customers. The new coverage model will allow an opportunity to reach out to newer customers accelerating the time to market for Xerox's PSG products."

 

Added Mr. Tuteja, "We recognize channel partners as the most crucial building blocks of success. A dedicated channel management and support system will further strengthen and grow the acceptance of the Xerox brand. I am confident that the strong value proposition of the channel community coupled with Xerox's strength of technology and product line will prove to be a win-win situation for both the channel partners and Xerox."   

 

Expressing delight on the association with Xerox, Mr. Jagan Mohan, Director - Sales & Marketing said, "We are delighted to be associated with Xerox Production Systems Group as their channel partner. PSG's business drives through a unique and well-thought out partner program which delivers the best value proposition in the market today. This effectively indicates that we both will generate demand together - that will certainly generate business volume and create new opportunities".

 

The newly engaged channel partner will be provided specialized training by Xerox on PSG's product portfolio which will be supplemented with comprehensive reseller training to make the channel partners self sufficient. In addition, Xerox will develop cooperative marketing programs and customized tools/collaterals for resellers and these will be available as self help kits. With this new channel engagement program, Xerox's PSG group will have a dedicated coverage of a wide range of solutions and services for the Graphic arts community.

 

The current base of Xerox PSG stands at 30 Xerox Production Resellers (XPRs) and Graphic Art Value Added Resellers (GA VARs) put together. 

 

Sourced From: Text 100 Public Relations Consultancy