Delivering on its promise of enthralling Indian gamers with mind-blowing digital entertainment experiences centered on its next-generation gaming and entertainment system, Peter Moore, Corporate Vice President, Interactive Entertainment Business, Microsoft Entertainment & Devices Division today announced the formal launch of Xbox 360 in the Indian market. The launch was complimented by announcement of an all new gaming title around cricket, the ‘Yuvraj Singh International Cricket 2007’, which has been created specifically to cater to the tastes of the Indian gaming market. Popular Bollywood actor Akshay Kumar and cricketer Yuvraj Singh have been signed on as the Brand Ambassadors for Xbox 360 in India.

The ‘Yuvraj Singh International Cricket 2007’ will feature Yuvraj Singh, who is also Xbox 360 brand ambassador in India. The game encapsulates the spirit of the Cricket, providing gamers a real-life experience of playing for and against the teams of their choice.

Exhilarated with the Xbox 360 India launch, Peter Moore, Corporate Vice President, Interactive Entertainment Business, Microsoft Entertainment and Devices Division, who is on his first India visit said “After the legendary worldwide customer euphoria around the Xbox 360, we are extremely proud to introduce the Xbox 360 in the Indian market. In fact, going by the stupendous customer anticipation around the launch here, we can confidently say that India is more than ready for its leap into the next generation of digital entertainment experiences. In this context, the Xbox 360 with its strong portfolio of gaming titles and limitless possibilities will appeal to Indian gamers across multiple genres and equip them to explore new entertainment options.”

Speaking at the launch, Neelam Dhawan, Managing Director, Microsoft India said “This is a proud moment for us today as we get the Xbox 360 into the hands of the Indian gamers who have been eagerly awaiting the launch. We remain committed at all times for bringing in the latest and greatest technology to our customers in India and today’s launch reiterates that intention.”

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