WSJ agreement purely for content sharing: HT Media

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WSJ agreement purely for content sharing: HT Media

HT Media has entered into a content partnership with the Wall Street Journal through which it will publish WSJ branded news in its new business paper. The company's Vice Chairperson and Editorial Director Shobhna Bhartia says that this is purely a content sharing agreement with WSJ.

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Q: Can you tell us more details about the business paper itself, when is the likely launch and what are the cities you are looking at, any details on that product?

A: We are yet to actually finalise the strategy. We are looking at a launch towards the end of the year. We would be launching the paper from Delhi and Mumbai to begin with and then scaling it up after that.

Q: Is this likely to be only an English language paper or will you look at regional language variations as well?

A: At the moment, we are only looking at English.

Q: You have some expansion plans in Madhya Pradesh as well for Hindi newspapers; can you take us through your other expansions as well?

A: There is nothing on the anvil for the moment. We are examining the Madhya Pradesh market. For the time being, we have really expanded our strategy in Hindi through Uttar Pradesh market, where we were already a big player.

Being the number two player in Lucknow and having a presence in Varanasi, we have subsequently gone to Agra, Meerut and Kanpur. That is where we will be consolidating our position over the next few months.

Q: What about Hindustan Times in Mumbai, when do you expect to breakeven?

A: It will be as per the projections, which will be quite soon now.

Q: What is the outlook for advertising looking like in this quarter?

A: It is still looking buoyant. The last quarter was pretty exceptional. This quarter too is looking buoyant. We are in a growth phase. We are performing well, we are happy with the performance.

Q: The last quarter saw a fairly exceptional performance, 33% increase in revenues, we were expecting a 22%, do you see that sustaining?

A: It is a little early to say, but it is going to be a good quarter as well.

Q: There is an issue with the raw material cost. Is it rising significantly, is it likely to impact margins?

A: The raw material cost has risen already. We don't see it softening this quarter either. But with some luck, we hope that in the next quarter will not see the increase that was being expected.