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Working for their bread and butter, literally: Britannia
Vinita Bali said, "We could expect to see growth anywhere between 9-12% for the entire market and within that our challenge is going to be how we grow ahead of the market."
Q: Since you accused journalists of getting really excited when they hear merger and acquisition (M&A) - let me guilty as charged. Is there space for consolidation in this market?
Bali: There certainly is for the right kind of opportunity, at the right value like we did for e.g. from a geographical point of view.
Q: In India?
Bali: In India there has not been that much of M&A in food.
Q: Therefore I am asking you - see many years ago Coke Cola convinced one Chauhan brothers to part with his brands.
Bali: You know when that was - that was 1990 - and that was 19 years ago!
Q:I know - so I'm using an extreme sort of story to ask you whether there is the chance at all as you see it - as values come down to a more sort of realistic levels of game changing consolidation?
Bali: You know when you talk about game-changing consolidation - one of the differences I find in India and let's say a market like the US which sees a lot more of consolidation etc is - you know in India when entrepreneurs build brands they don't want to sell them.
Q:Have you ever spoken to Mr. Chavan if he's at all interested?
