Q: How are you funding this acquisition?
A: It is clearly through internal accruals from Wipro’s perspective it is still not a large acquisition so it can be funded easily through internal accruals.

Q: How are you looking at merging it along with the business that you have acquired? How are the products going to be merged?

A: Each of the countries will be handled differently. If I look at Middle East, where Yardley and Unza presence is good, as of now the distributors are different but over a period of time we will have to figure out how to leverage it better. Actually some of the distributors are common, so it becomes easier to handle it.

From an Indian perspective in lot of areas Yardley itself is not present, so that is where it has to go from the Wipro distributors and they can easily carry in terms of placing it in retail shop.

Q: What are some of the products that you are going to look at pushing? What are products you are going to focus on in the Indian market and specific regions that you are going to look at?
A: From a region perspective, since it’s a very premium product, it has to go to large towns. It is known very well across the country, so it’s not a specific region that one would do. Thus, it will be metros and class I that we would first focus on. In terms of products, we believe talcum powder and soaps would be one category and one of the emerging categories would be deodorants. Deo-sprays are something that Yardley has always been strong in––the Lavender range of perfume is known very well, so that is something that we will focus on.

The third one we will also look at is men’s range. So Yardley is known for its men’s range. At one point of time you would be surprised to know that it has sponsored the F1 racing. So it’s known for men’s range also. Hence, we will be pushing the men’s range too.