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Wills Lifestyle,ITC's premium fashion brand, today announced its partnership with one of India's leading designers, Rajesh Pratap Singh, to create an exclusive collection for the Wills Lifestyle Grand Finale at the coming edition of Wills Lifestyle India Fashion Week. Rajesh Pratap Singh's presentation will interpret Wills Lifestyle's Grand Finale theme of "Deeper Love" in his own signature style.

 

The Wills Lifestyle India Fashion Week Line by Rajesh Pratap Singh showcased at the Wills Lifestyle Grand Finale will be subsequently launched at Wills Lifestyle stores across the country.

 

The Wills Lifestyle Grand Finale is scheduled for March 25, 2007.

 

Announcing this at the Wills Lifestyle store, South Extension, Atul Chand, Vice President - Marketing, ITC's Lifestyle Retailing Business, said, "We are delighted to announce Rajesh Pratap Singh as our designer for the Wills Lifestyle Grand Finale. He is one of India's leading and hugely talented designers, and with his signature sophisticated & meticulous style we are confident that he will bring alive the Wills Lifestyle Grand Finale theme of 'Deeper Love'".

 

Mrs. Rathi Vinay Jha, Director General, FDCI said, "We are glad that Wills Lifestyle has selected Rajesh Pratap Singh for the Wills Lifestyle Grand Finale for the forthcoming edition of the Wills Lifestyle India Fashion Week. Knowing Rajesh's expertise in the area of fashion design, we are confident that he will put forward a brilliant collection. We hope to celebrate this beautiful synergy between Wills Lifestyle and our designers and create the magic of Wills Lifestyle India Fashion Week, yet again."

 

Speaking on the occasion, Rajesh Pratap Singh said, "To be a part of the Wills Lifestyle India Fashion Week Grand Finale is extremely prestigious and I am glad to be associated with a brand like Wills Lifestyle. Our association goes beyond the ramp; my collection will now be available at Wills Lifestyle stores across the country."

 

The Wills Lifestyle theme of "Deeper Love" may mean different things to different people but shares a common thread of intensity whether be it emotional towards a belief, spiritual towards one's faith, or physical with one's lover.  The Wills Lifestyle Grand finale collection by Rajesh Pratap Singh will portray a higher plane of love.  Deeper, Intense Love, depicting the more supreme human emotions of selflessness and sacrifice. 

 

The collection uses 1940's construction with emphasis on the shoulders and 1920's low waisted shapes.  Also seen are influences from 1920's lingerie construction.  Fabrics used are primarily silk and wool, intermixing hard and soft structures.

 

The theme will be showcased through pure white sculptured silhouette installations at the Wills Lifestyle stall at the event venue.  Designers and members from the fashion fraternity would be invited by FDCI & Wills Lifestyle, to colour / paint/ write upon / autograph and develop further these sculptured silhouettes in a first time participative effort.  At the end of the week we hope to have the moods and emotions running through the week captured forever on these sculptures.   

 

Sourced From:  Torque Communications Private Ltd