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Whirlpool launches Mastermind
In an endeavor to make the homemaker’s life simpler, Whirlpool of India, a subsidiary of the Whirlpool Corporation , the World’s No1. appliance company, has taken a step forward in innovation with the launch of ‘Mastermind’, India‘s first Fully Automatic refrigerator.
The new ‘Mastermind’ range of frost free refrigerators feature the next generation intelligent cooling system – 6th Sense Tower Cooling.This system comprises of Powerful Sensors which continuously measures the temperature both inside & outside the refrigerator and an advanced microprocessor which intelligently adjusts the refrigerators cooling depending on the weather conditions outside and the amount of food stored inside . This unique and patented technology ensures that your food always get the optimum cooling as per the season, from powerful cooling in summers to just right cooling in winters – automatically.
Speaking about the new innovation, Mr. Shantanu Das Gupta, VP, Marketing, Whirlpool Of India, said, “With the changing dynamics in lifestyle, the homemaker is continuously looking for a product that is user friendly, technology advanced and requires least human intervention. Our new product – Mastermind, has been especially designed to minimize the work load of the homemaker, by adjusting its cooling automatically
Whirlpool ‘Mastermind’ flaunts Swarovski crystal studded handles and comes with MagicRails facility on either side of the refrigerator and specially designed accessories which can be attached to these rails to provide storage for commonly used items like bottles, cutlery, menu cards etc.
Priced between Rs.11,500 – Rs. 20,000, the new range will be available in 7 innovative finishes, in the capacity of 220, 250 and 280L.
Sourced From: Corporate Voice|Weber Shandwick
May 21 2013, 13:56
- in Results Boardroom
May 21 2013, 11:05
- in MARKET OUTLOOK