Web-based collaboration services take online to next level

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Web-based collaboration services are receiving a strong boost with the resurgence of new business start-ups, increasing globalisation and growing deployment of broadband communications. Plentiful opportunities exist for service providers in a broad spectrum of companies such as small office-home office (SoHo), small and medium-sized businesses (SMBs), large global corporations as well as remote and teleworkers.

 

SMBs represent a particularly attractive target group since they need to access and harness the power of collaboration services but are unable to invest substantial amounts in complex technology or the skills to support it. For large global businesses, the key driving force is the need to communicate effectively across company boundaries and firewalls. These organisations require practical and secure collaboration solutions that can sidestep the constraints imposed by local IT departments.

 

While the market has numerous participants, both large and small, it is the solutions offered by major global software vendors and enterprise communication systems manufacturers that dominate the market. This could limit growth opportunities for Internet-based business communications and collaboration services. Thus, the battle for the desktops of workers who need to collaborate is gathering pace, with Web-based collaboration services posing a distinct challenge to the prevailing dominance of on-premise software solutions of major manufacturers.

 

"Web-based collaboration service providers are well-placed to use Web 2.0 technologies such as mash-ups to rapidly develop and deploy new services to meet changing markets needs," explains Mr. Dodd. "This agility, coupled with the use of viral marketing to get across its message, will enable the growing band of companies in this space to compete effectively."

 

Sourced From: Frost & Sullivan