WD® (NYSE: WDC) today introduced its new My Passport™ Essential™ Portable USB Drives.  Redesigned to complement WD’s popular My Book family of external drives, the drives introduce a sleek new form that feels good in your hand and fits neatly in a pocket or purse. Available now at select retailers across India the new My Passport Essential USB Drives feature a beautiful glossy black finish and put almost a third of a terabyte of digital storage in the palm of your hand.

Weighing in at less than 5 ounces, My Passport Essential Drives are light and compact to carry and because they are bus powered, they do not need an external power adapter. Equipped with sync and encryption software (Windows®-compatible only), this lightweight drive with mega-capacity, makes it easy to securely carry thousands of songs, or videos or photos.

WD Sync^Ô software allows consumers to take desktop content with them by simplifying the synchronization of essential personal files and Microsoft® Outlook® data on a PC. Should owners misplace the drive, they know their data is protected with 128-bit encryption. Google™ software on the drive allows users to quickly locate files with the Google Desktop Search™ search tool, manage photos with Picasa™ photo organizer software and simplify Web searches with the Google Toolbar™ search bar.

 “The newly designed My Passport Essential drives are the perfect travel-friendly storage device to hold the rich media content generated by higher resolution photos and HD videos and music,” said Mr. Sharad Srivastava, Director Sales (India & South Asia), Western Digital.  “The desire to carry and keep their digital files close at hand continues to grow and this new drive offers a sleek and stylish solution with plenty of storage capacity for consumers on the move.”

Sourced From: Text 100 Public Relations Consultancy