- 02:58 PM Educomp Solutions has support at Rs 700-710: Sharm...
- 02:50 PM Shell says 2010 global investments down to $28...
- 02:50 PM October exports down 11.4% YoY: Govt
- 02:43 PM Aerial shark spotting over Sydney beaches this sum...
- 02:41 PM Capital inflows not a concern now: Fin Secy
- 02:31 PM Adobe cuts 680 jobs, to take charge
- 02:31 PM For cashmere capitalist, dignity is bottom line
- 02:28 PM Hold Hyderabad Industries: Irani
- 02:25 PM Govts should keep fiscal stimulus in 2010: World B...
- 02:25 PM Pyramid Saimira shares tumble after SEBI order



Just five months after Mukesh Ambani spelt out his retail plans, Reliance's retail foray has moved at break neck speed to open the first store in its fresh food format- Reliance Fresh in Hyderabad. CNBC-TV18 takes a look at the new store.
Reliance's Rs 25,000 crore retail foray is being pitched as a friendly neighbourhood store. Dominated by fresh produce, dairy and bread, Reliance Fresh is a compact 2000 sq ft store.
Gunender Kapur, President and CEO, of the Foods Business, RIL, says, “In this format the focus in on fresh fruits and veggies and staple products that consumers buy very frequently from the shop."
The efficiency of Reliance's much talked about farm to folk supply chain is being put to test with this retail launch. This particular store is directly procuring from the farmers of Andhra Pradesh, Karnataka and Tamil Nadu giving it a quality and pricing advantage, something that Reliance hopes will fuel its success.
Private labels across multiple categories are expected to drive Reliance's retail formats. And with this new store comes the company's food brand ‘Reliance Select’.
Cont'd on page 2...
|
|


Today's Special Column
with Pronab Sen
Union Ministry of Statistics and Programme Implementation , Chief Statistician and Secretary


-
Most Read
-
Most Viewed
- 10 companies that MF managers love
- 10 Companies that FIIs love
- Mitesh Thacker's top picks for today's trade

- Experts on stocks and sectors to pick/avoid now

- Ganeshaspeaks: Market prediction for Nov 11
- IPO scam: SEBI bars Pyramid Saimira for 7 years

- How greed got the better of this Morgan Stanley star
- RIL readying $25bn for global acquisitions: Sources
- Hold Hyderabad Industries: Irani
Source: CNBC-TV18
- Hold Shree Renuka Sugar: Gujral
Source: CNBC-TV18
- Sensex rallies over 1.5% led by metals, IT, cap goods, RIL
Source: Moneycontrol.com
- Keep Rs 440 stoploss in NMDC: Gujral
Source: CNBC-TV18
- NMDC, AP body to enter mining pact
Source: Business Line
- Volvo-Eicher semi low-floor buses to hit the roads next yr
Source: Business Line
- Petronet likely to award LNG jetty contract next month
Source: Business Line
- NTPC units shut down on coal shortage
Source: Business Line





















