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Walk into Reliance Fresh- the company's new retail foray
Just five months after Mukesh Ambani spelt out his retail plans, Reliance's retail foray has moved at break neck speed to open the first store in its fresh food format- Reliance Fresh in Hyderabad. CNBC-TV18 takes a look at the new store.
Gunender Kapur further adds, "At this point of time we have displayed in stores private labels in staples like rice, dhal, spices etc. so we have got a wide range of categories in which Reliance Select will be available, and in fullness of time we will get into other categories."
Up next, is Fresh Plus, - Reliance's second retail format likely to be launched next month that will also house a pharmacy, and section for apparel and consumer durables.
And six months later, Reliance hopes to roll out its hypermarket format- 75,000 square feet of multiple brands of apparel, FMCG, groceries and white goods.
For now, the spotlight remains on Reliance Fresh. 40 similar stores are being planned in Hyderabad, 11 of which will open their doors to customers on November 3.
After ITC 's Choupal Fresh and Landmark's Max Retail stores, Reliance joins the list of retailers who chose Hyderabad to test waters. And why not, Hyderabad offers real estate at a price that doesn't quite pinch and a population that's happy shopping at supermarkets. In fact, FMCG sales through modern trade are highest in Hyderabad.
