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Aug 14, 2008, 06.04 PM IST | Source: Moneycontrol.com

Wagh Bakri launches Wagh Bakri Tea Lounge in Mumbai

Wagh Bakri strengthens corporate presence through its foray into retail franchise format. Launches its first "Wagh Bakri Tea Lounge" in Mumbai

Wagh Bakri, the third largest packet tea company in the domestic market, with 23 million kgs of tea distribution and close to Rs.300 crore in volume turnover, entered into retail franchise format with the unveiling of "Wagh Bakri Tea Lounge" in Mumbai. Promising to bring consumers a unique Indian tea drinking experience, the group's first tea lounge was inaugurated by Hon. Shri Manohar Joshi (Ex CM – Maharashtra) in presence of Mr. Piyush Desai (Chairman, Wagh Bakri Tea Group) and the directors, thus marking a significant milestone in its glorious 100 year old legacy.

Wagh Bakri Tea Lounge is set with an objective to offer consumers tea in a style of their own and enjoy drinking with their favourite choice of snacks. Tea enthusiasts can experiment with a variety of tea that will excite their palates and allow them to "Mix and Match" their choice of blend. The lounge offers a wide range of tea, similar to the various forms of Narishakti, giving consumers an opportunity to get acquainted with various forms of Tea such as a strong Assam tea, a healthy Organic tea, a relaxing Green tea, an uplifting Darjeeling tea, a refreshing South Indian tea, Flavoured tea and others. The Tea Lounge also boasts a range of snacks from the traditional fare to the classical Iranian offerings that go well with favourites like Adrak Chai and Pudhina Chai. Wagh Bakri adds value to the lounge by offering consumers a chance to taste tea before purchase.

The lounge provides a comfortable place to sit back and relax. Equipped with a restful sofas and soothing music, the lounge gives a warm, friendly & a cordial ambience for casual get-togethers and impromptu business meetings. Guests can enjoy one of the quiet niches for two, read a book, engage in light conversations or watch the sights of pedestrian's traffic out of a full sized window.

Mr. Piyush Desai, Group Chairman, Wagh Bakri Tea Group said, "The opening of the first tea lounge is a momentous occasion for us. The Wagh Bakri Tea Lounge is not just an extension of our business, but our aim is to make people feel good, healthy and provide them with unique offerings. By Opening this Tea Lounge, we intend to bring various tea flavours from various countries, like China, Kenya, Sri Lanka etc. We are pleased to inform that we have partnered with Radha Krishna Hospitality Services Pvt. Ltd. (RKHS) who will manage the operations of the parlour. We are confident that their extensive experience will be of great value to us. This is the first tea lounge in the Mumbai city and we plan to roll out number of outlets in other parts of country. I am confident that the launch of this new format will mark a significant development in the evolution of the Wagh Bakri brand". Sharing the company's group plans, Mr. Desai further said that, "The Wagh Bakri group with a turnover of close to Rs.300 crores has a strong presence in Gujarat, MP, Rajasthan, and has entered in Maharashtra recently. It plans to roll out into more cities across the country over the next one year and aims to reach Rs 600 cr. turnover by FY 10-11."

"RKHS has been a leader in the Food and Hospitality Solutions industry, managing services for clients across varied sectors for over 30 years. We understand the intricacies of services involved in this business and are looking forward to establishing a long relationship with Wagh Bakri through this business endeavor. RKHS is proud to be a part of this venture, managing a new concept of Tea Lounge outlets that are sure to grab the attention and please tea enthusiasts." says Sunil Nayak, CEO - RKHS.

The establishment stands proudly in Vile Parle (East) and is open from 8.00 a.m. onwards all days a week. For those seeking a respite at the end of a long day or want an extended visit with friend or simply savor a cup of tea, Waghbakri Tea Lounge fits the bill.

Product Range: - Wagh Bakri Group offers a wide range of teas that cater to masses as well as classes. If brands like Wagh Bakri Tea and Wagh Bakri Masala Chai Tea Bags are conventional teas then Good Morning Premium Tea and Good Morning Tea Bags stand in the premium category. Specialty teas from Wagh Bakri Group include Organic Teas and Darjeeling Tea. 

Sourced From: Perfect Relations Limited

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