Vodafone's Pug to make IPL debut

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Vodafone's Pug to make IPL debut

The pug is back. Vodafone, the presenting sponsor on Set Max for the DLF Indian Premier League tournament, is unveiling its new ad with the first IPL match which starts tomorrow in Bangalore, reports CNBC-TV18. It will mark the return of the famous Hutch pug.

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By Samidha Sharma /CNBC-TV18

The pug is back. Vodafone , the presenting sponsor on Set Max for the DLF Indian Premier League tournament, is unveiling its new ad with the first IPL match which starts tomorrow in Bangalore. It will mark the return of the famous Hutch pug.

Vodafone is one of the presenting sponsors and has rolled out around Rs 30 crore to get 200 seconds of airtime on Set Max. This is just one part of the Rs 250 crore advertising spent that is going into IPL. Now, the Pug is back and it's a symbol of Vodafone's customer care this time, unlike the last time when it was a symbol of the network. One would see in the next 44 days around 3-4 commercials from Vodafone going on air during the IPL tournament. So, lookout for more of the pug this IPL.