Vodafone Zoozoos fail to impress at Cannes

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Mumbai, June 26

It may not be as big as last year but India so far has managed to get three nominations this year in the Film Lions category at the International Advertising Festival, Cannes. JWT's 'Nakka Mukka' campaign for The Times of India, Chennai edition, has got two nominations - one in the publications and media sub-category, and one for the best use of music. The third nomination was Max's IPL season two campaign created by TBWA India.

O&M's Zoozoos campaign, which created a stir during the IPL this year, failed to get any nominations. "I am quite stunned that the Zoozoos campaign has not been nominated considering the work that has been done. Last year was a big one for Indian advertising and with 23 medals, it is hardly a big total. A Titanium is a Titanium after all," said Mr Rensil D'Souza, Executive Creative Director, O&M.

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Even though Indian agencies have entered 11 pieces of work in the Titanium and Integrated categories, none have been shortlisted.

Last year India had won one Integrated Lion, which was awarded to JWT for the Lead India campaign. The Indian juror for the Titanium & Integrated Lions 2009 is McCann Erickson's Prasoon Joshi.

However, it is not be easy to get the Grand Prix every year. "I feel we are still sustaining the metal to metal tally compared with last year. We had 12 nominations this year although the number of delegates has gone down. It is not possible to win a Grand Prix every year," said Mr Arvind Sharma, CEO, Leo Burnett.

The Mumbai branch of Leo Burnett picked up a bronze Lion for Stainbroidery, a promo created for Tide detergent. In the Press Lions category, Indian agencies have bagged two metals - one silver for the entire campaign of Perfetti's Sour Marble candies by O&M, and one bronze for Airtel's campaign by Rediffusion Y&R.

Taken from Business Line

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