VLCC introduces Slimmer’s Atta Plus

Published on Thu, Dec 07, 2006 at 13:34 |  Source : Moneycontrol.com

Updated at Thu, Dec 07, 2006 at 17:17  

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India's most recognized brand in the Wellness category introduces VLCC Slimmer's Atta Plus, under its sub brand VLCC Slimmer's - a brand that blends modern science with age-old principles of Ayurveda to create a range of functional foods. Based on an intrinsic understanding of dietary deficiencies, VLCC has put to use over a decade and half of consumer interaction and understanding to deliver this product. VLCC's R&D team comprising over 150 Doctors and Dietitians have worked over the past three years to achieve a formulation that ensured complete nutrition and did not compromise on taste. A fact represented by the achievement that in contrast to the regular roti, a roti made with this additive delivers 30% extra protein and 25% extra fiber.

 

VLCC Slimmer's Atta Plus is made from a blend of flours, like Barley (Jau ka atta), Oat (Jai ka atta), Maize (makka ka atta), Chickpea (chana ka atta) and Soyabeans.

 

According to Sandeep Ahuja CEO VLCC Personal Care "While faced with the problems of New Age Lifestyles, the search for complete nutrition takes the utmost importance in our life. Everyone is looking for that perfect health food or diet supplement that could help them fight the evils of modern age like - high stress levels, irregular eating due to long working hours, sedentary lifestyles resulting in incomplete nutrition. VLCC Slimmer's Atta Plus is introduced with an objective to provide complete nutrition. In contrast to the regular roti, a roti made with this additive delivers 30% extra protein and 25% extra fiber!"

 

So now, by just adding a spoonful (15 gm) of VLCC Slimmer's Atta Plus to your regular atta for every two rotis to be made, you can avail of a host of benefits:

  • Complete protein enhancement (by 30%) which helps in muscle growth
  • Extra fiber (by 25%), helps in dietary digestion and protects against diabetes & heart diseases
  • Improved satiety and prevention against high blood pressure (due to its low sodium and high potassium content)
  • Enriched with vitamins, minerals and phytoestrogens, ensures radiant skin and healthy hair while alleviating menopausal symptoms
  • Rich in antioxidants to ensure ageing is slowed down! 

Sourced From: Perfect Relations Limited

  

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