UTV Motion Pictures PLC & Virgin Comics form partnership

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UTV Motion Pictures Plc (AIM: UTVM), through its movie production brand SpotBoy, and Virgin Comics, an entertainment division of Sir Richard Branson's Virgin Group , announced today that they are forming a new production relationship to create four original superhero franchises. These new stories will be leveraged across publishing, film, animation and gaming.

 

Aimed at India's 550 Million youth as well as the growing worldwide fascination with superhero characters, the new partnership intends to create new entertainment characters that are rooted in an Indian ideology and borne from the minds of the country's leading writers and artists. According to a recent Hollywood study, films based on comic books earn more on average than films based on any other source material, averaging $215 Million per film worldwide.

 

Virgin Comics' CEO, Sharad Devarajan commented "In the same way the West created an age of heroes wearing capes and tights, our goal with UTV Motion Pictures is to redefine the archetype of the superhero and infuse a new sensibility that relates to today's Indian youth. Virgin's studio of leading Indian artists and writers have already created comics that are being published worldwide and turned into films, games and animation - this new relationship with UTV Motion Pictures is a perfect extension of what we do best and we are thrilled to be working with Ronnie and his team."

 

Ronnie Screwvala, Chairman of UTV Motion Pictures Plc said "Virgin Comics is an ideal partner as we look to develop new content in the character entertainment space. Their expertise and global resources will allow us to create superheroes that touch the hearts of audiences worldwide."

 

"For too long, western superheroes have dominated the stage, but in India, the original mythic characters were born and we are now ready for a re-launch of larger than life heroes that will reflect the ancestral ethos of the region from which they spawn. We expect this partnership with UTV Motion Pictures to launch a whole new universe of heroes and I couldn't be more excited," commented Gotham Chopra, Virgin Comics Chief Creative Officer.

 

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