TVS Motor Company reported an increase 13% in sales over September 2007 recording a total two wheeler sales of 129,614 units in October 2007. This is however lower by 9% when compared to 142,325 units in October 2006. Sales is expected to move upwards with the launch of TVS Flame that will strengthen the company's presence in the executive segment which accounts for over 50% of the motorcycle market. The new product launches in various segments including the TVS Apache RTR EFI and TVS Scooty Teenz EV that has been planned by the company are on course.
TVS Motor Company will also leverage the growth prospects of the three-wheeler market with the launch of its three-wheeler variants over the next couple of months.
During the month the company's motorcycle sales recorded 67,752 units compared to 92,328 units recorded in October 2006. Although lower than the same period last year the month-on-month growth recorded was 25%. The company's recently launched upgrade TVS StaR City 110cc has received good response. The new product launches including the TVS Flame and TVS Apache RTR EFI would plug the void in the portfolio and help the company to leverage a more full product portfolio in future.
In the scooter segment, TVS Scooty continued grow over last year posting 23% growth with 28,119 units in October 2007 when compared to 22,836 units during the same period last year. The launch of TVS Scooty Teenz EV is expected to further strengthen this segment as well.
Exports witnessed a quantum jump over the previous year with TVS Motor Company exporting 11,046 units of two wheelers in October 2007 recording a growth of 53% over October 2006's figures of 7,232 units.
