TSRL announces launch of Fabmall Supermarkets in Kerala

RELATED NEWS K Nagesh Rao appointed President-Projects with Trinethra G Sashi Kumar appointed GM-Operations with Trinethra Retail Excel retail software goes live at Vishal Megamart Pantaloon plans stake sale through pvt placement, FPO Nifty BSE | NSE 25/05/12 Are Mutual Funds betting on Nifty?

Trinethra Super Retail Limited (TSRL), the fastest growing Food and Grocery retail chain in South India, today announced the launch of its first store on Statue Road in Fort Cochin. Over the next few days the group will open 5 more stores in Tripunithura, Kaloor, Edapally, Kadavanthra and Angamaly. Apart from the supermarket format, the group also intends to open stores in the Quickshop and Supercentre formats.

 

All the stores in Kerala will be opened under the group's "FABMALL" brand. By September end there will be 9 fully functional Fabmall outlets including 2 supermarkets in Aluva and Kottayam and one Fabmall Supercentre in Kakkanad Junction.

 

"We are delighted to launch Fabmall in Kerala, a market that has tremendous potential with a growing number of discerning consumers," said Pranab Barua, CEO, Trinethra Super Retail. "We have aggressive plans to launch 25 stores in Kerala over the next six months which will make us the largest retail chain in the State," he added.

 

Trinethra's value proposition of Quality, Affordability and Convenience combined with enjoyable ambience and customer service has made it the destination of choice for many consumers in AP, Bangalore and Chennai where the company operates its 130+ outlets. Through a robust supply chain and stringent Quality standards it ensures the freshest of produce to its consumers. With its stores in Kerala Trinethra brings a wide assortment of products from grocery, fish and meat, bakery items, imported food, apparel, stationary, gifting and home care products at competitive price points in an enjoyable shopping experience. Trinethra's immediate expansion plan in Kerala covers Kolenchery, Muvattupuzha, Kottayam City, Mavelikara, Alleppey, Trichur and Palakkad.

 

Contd on page 2..