Trent adopts franchisee model

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The company would help the franchisees in training and recruiting staff, marketing and promotional support, and replenishment of stock and project assistance for the store fit out.

Outlining the profile of a prospective franchisee, Ms Chopra added, "We would like to partner individuals who can give us local inputs and help leverage the local business.

It could be individuals who are already franchises for others and somebody who has high understanding of that particular city. The merchandise would be provided and owned by us on a consignment basis."

In fact the company's first franchisee in Mysore is already serving as a franchisee for Honda Motors and Tata Indicom. Currently, Trent has 30 Westside stores in 19 cities.

Taken from Business Line

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