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TransWorks & Minacs unveil new brand - Aditya Birla Minacs
TransWorks and Minacs today announced the renaming of their combined entity as Aditya Birla Minacs (subsidiary of Aditya Birla Nuvo). The unveiling included the launch of a new website to reflect the company’s new identity and multinational footprint
TransWorks and Minacs today announced the renaming of their combined entity as Aditya Birla Minacs (subsidiary of Aditya Birla Nuvo ). The unveiling included the launch of a new website to reflect the company's new identity and multinational footprint.
Mr. Dev Bhattacharya, Managing Director, Aditya Birla Minacs said, "The new identity leverages both the Aditya Birla and Minacs brands and creates a unique, yet recognizable symbol. We have woven our capabilities into a single brand with one goal-to set the industry benchmark in the global business process outsourcing arena".
He added, "We have already seen significant gains globally over the past few months through our strong customer relationships and the 'same-shore/nearshore' capability that we today possess. The new brand will continue to reiterate our commitment to clients and employees."
"Aditya Birla Minacs will introduce new services that add value and identify ways to consistently improve our customers' businesses. Our global presence with 33 centers and best-in-class methodologies will help us grow into new markets and strengthen the level of service we offer to our customers."
The new logo for Aditya Birla Minacs carries with it the brand equity of the US$24 billion Aditya Birla Group, which is a worldwide leader in its various businesses. It also leverages the 25-year-long Minacs success in North American and European target markets.
In June 2006, TransWorks acquired Minacs, Canada's leading business process outsourcing company.
