TRAI steps in to curb telemarketing calls

Published on Wed, Nov 22, 2006 at 08:22 |  Source : Moneycontrol.com

Updated at Wed, Nov 22, 2006 at 09:44  

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Considering the growing dissatisfaction among consumers over unsolicited telemarketing calls, the Telecom Regulatory Authority of India (TRAI) has initiated a consultation process with the aim of reducing the bulk of unsolicited commercial communications (UCC).

UCC includes telemarketing calls, SMS or other commercial or marketing messages.

The TRAI proposes to set up a national do-not-call register that allows subscribers to specify that they do not want telemarketers to call them. If a telemarketer makes a call to a person listed on the do-not-call register, they will face a significant fine.

"The aversion of many subscribers towards invasion of privacy and the nuisance of telemarketing has found expression in different forums. Over the past year, commercial unsolicited calls have engaged the time and attention of the Rajya Sabha, the Supreme Court, the Delhi High Court, the Reserve Bank of India and the State Commission (Consumer) of Delhi," said a TRAI release.

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