Toyota launches traffic safety education initiative

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In order to create awareness about traffic safety among children by training them, Toyota Kirloskar Motor Pvt. Ltd. (TKM) has launched an ambitious road safety education programme that would cover over 20,000 school children across 20 schools in Bangalore in the first year. The initiative, a very first of its kind, is interactive, fun and experiential, would also be expanded to other parts of the country depending on the response that TKM  gets on this programme. 

 

The Toyota Safety Education Programme (TSEP) - Road Safety; My right, My responsibility, which will be held over five days in select schools, is an interactive course specially developed for school students for imparting traffic safety awareness. It involves participating children in computer games, manning informative traffic booths, interactive traffic safety sessions, animation films and an exciting participatory mobile traffic park.

 

A first of its kind, the Programme reinforces Toyota's commitment in developing the community through social contribution activities and as a fundamental responsibility as an automobile company will work together to promote activities in the Asia region focusing on "traffic safety and the environment."

 

Honorable Transport Minister, Government of Karnataka Mr. N. Chaluvurayaswamy, formally launched the Toyota Safety Education Programme today. Bangalore City Commissioner of Police N. Achuta Rao released the TSEP material.  Commissioner of Transport, Government of Karnataka Mr M. C. Narayana Gowda launched the TSEP website.

 

The TSEP initiative is implemented by Anchorage, a Bangalore-based NGO.  Mr K. Yamada, General Manager, Toyota Motor Asia Pacific, in a symbolic gesture handed over a commemorative key to Ms Surbhi Sharma of Anchorage that is implementing the programme.

 

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