Tourism Australia will open a new office in India in 2007, most likely in Mumbai, to take advantage of increasing tourism opportunities in this rapidly growing market.
Tourism Australia's Regional Manager for South/South East Asia & Gulf Countries, Maggie White, said the office opening follows strong tourism marketing activity and trade representation already taking place in the market. A dedicated office will ensure that continuing marketing efforts will capture a larger segment of Indian consumers.
In 2005-06 visitors to Australia from India grew by 33 per cent to 78,900 compared with 2004-05. The Indian market is expected to reach 550,000 tourists by 2025, with a value of more $2 billion.
Maggie White welcomed the whole-of-government response to the National Tourism Emerging Markets Strategy: China and India, released today by Tourism Minister Fran Bailey, which included the commitment to open a new Tourism Australia office in India.
A range of innovative marketing programs and PR activities in India led by Tourism Australia will help capture key segments of the market.
