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The Times of India Group’s subsidiary, Times Infotainment Media Ltd, has announced the launch of a new music and entertainment brand Absolute, which will replace its
The station, which has the largest reach in the 15-44 years age group, has over 5 million listeners and users in
The station will also have a fresh line-up of presenters and at 7.45am GMT, September 2, will embark on a period of cross-fade to Absolute Radio. .
The largest multi-platform marketing campaign in commercial radio history will also be starting this autumn, using the campaign line “Discover Real Music”. Two key initiatives –the open www.oneGoldenSquare.com blog and a new approach to play list meetings with listeners and the music industry, will also be rolled out.
Virgin Radio is owned by
Virgin Radio, which is the only rock format commercial FM radio station in
The website www.virginradio.co.uk, which is acknowledged as the leading music radio station website in the world in the commercial sector, will also re-brand as www.absoluteradio.co.uk. Over 50% of its online visitors are outside the
Mr Vineet Jain, Managing Director, The Times of India Group, said: “Rock music, Internet and digital platforms cut across countries, cultures, and all age groups, especially the youth. Our existing strong rock music listener base through FM, AM, DAB in
Mr AP Parigi, MD & CEO, TIML India, said: “The name Absolute Radio is the brainchild of Mr Vineet Jain, MD, The Times Group. As a brand, it is being developed to be unapologetic, cheeky and infectious, with a long-term brand building and investment strategy behind it. We are going to develop this brand, with radio at its core, and diversify the business and revenue opportunities into other related areas. Our ambition is international –this is just the start”.
Sourced From: PR Pundit
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