To use GDR proceeds for subscriber acquisition: Dish TVPublished on Mon, Nov 23, 2009 at 11:28 | Source : CNBC-TV18 Updated at Tue, Nov 24, 2009 at 14:31
Dish TV has raised USD 100 million via a global depository receipt (GDR) issue at Rs 39.80, confirmed its Managing Director Jawahar Goel. "The proceeds of the GDR will be used for subscriber acquisition," he said, adding that further fund raising is not required. In an exclusive interview with CNBC-TV18, Goel talks about the latest development in the company. Below is a verbatim transcript of the exclusive interview with Jawahar Goel on CNBC-TV18. Also watch the accompanying video. Q: Can you confirm the details of the global depository receipt (GDR) issue that you have concluded? Q: Your enabling provision though was for USD 200 million and it was either GDR or FCCB, will you raise another USD 100 million via some other instrument? Q: What is the primary use of the money that has been raised via the GDR? A: We are into subscriber acquisition. Our subscriber acquisition cost per subscriber is around Rs 2,500 and other competition is somewhere around Rs 4,000. So if we are acquiring 2.5-3 million subscribers, we need to invest more.
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