Titan to unveil new brand campaign with Aamir Khan

By Nachiket Kelkar & Vivin Mathew, CNBC-TV18

 

India's largest watchmaker Titan will unveil a new brand campaign with its brand ambassador Aamir Khan . The company is hoping the campaign will enable it to minimize the effects of rising input costs and inflation.

 

Aamir Khan is back as the brand ambassador of India's number one watchmaker- Titan. The company, which grew 18% last year, is hoping the campaign will help it do even better this year, inspite of fears of a market slowdown.  

 

Harish Bhat, COO - Watches, Titan Industries, said, "We have been growing at handsome double digits and this year our growth targets are to increase sales something in the range of 30%."

 

That growth should consolidate Titan's position as the world's fifth largest watchmaker with a whopping 65% share of the Indian market. The company plans to spend about Rs 15 crore in the next two years on the new advertising campaign. Titan also aims to launch 10 new collections in the next 12 months with each collection having 25-30 watches.