Bangalore, Sept. 19: Titan Industries Ltd has entered into a five-year tie-up for exclusive marketing-cum-distribution of Hugo Boss watches in India with MGI Luxury (a subsidiary of Movado Group Inc and the licensee of the Hugo Boss brand of watches).

Following an agreement with MGI Luxury Asia Pacific, Titan Industries will initially promote and distribute the ‘Boss Black Collection’ in India. The first collection of Hugo Boss watches was launched at the international watch exhibition in Mumbai on Wednesday.

The ‘Boss Black Collection’, comprising watches for both men and women, will be marketed at a price range of Rs 13,495-Rs 49,995. In the first phase, the watches will be launched in Mumbai, Bangalore, Delhi, followed by Pune, Ahmedabad, Hyderabad, Kolkata and Chennai.

Mr Harish Bhat, COO – Watches Division, Titan Industries, said, “With an economy looking up, increasingly Indians are looking to indulge themselves. The Hugo Boss arrangement is in line with our effort to offer the well-travelled Indian consumer the best of watches and cater to their lifestyle needs. With watches such as Titan Aviator, Edge, Tommy Hilfiger and now Hugo Boss, we want to move up the ladder in terms of offerings. In the next three years, Titan is looking to build a licensee portfolio of international brands.”

Taken from Business Line

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