Titan Eye+ opens 2 stores at Secunderabad & Banjara Hills

Titan Eye+, India’s fastest growing optical chain from Titan Industries Ltd., today announced its entry into Hyderabad by inaugurating two stores simultaneously at Secunderabad and Banjara Hills. Well-known actress Nikita along with Mr. S. Ravi Kant, COO, Eyewear Business, Titan Industries Ltd inaugurated the specialized optical store at Secunderabad. The Titan Eye+ chain of optical stores, which started in April 2007, has eight stores spread across Bangalore, Chennai, Hyderabad and Nagpur.

The spacious stores are located at Secunderabad, next to Asrani Hotel and in Banjara Hills, next to the Taj Krishna hotel. The Titan Eye+ stores will be the most advanced optical stores in Hyderabad city featuring the state-of-the-art refraction lab, qualified and trained optometrists, scratch resistant lenses and a wide array of branded frames and sunglasses in a warm and inviting environment. The stores feature house brands like Titan, Eye+, Dash, Fastrack as well as over 25 leading international brands of frames and sunglasses. Another key feature is the ‘Style Consultancy’ offered to help customers choose the right frame by specially trained staff.

The current Indian prescription eyewear market is sizeable with nearly 30% of the population requiring vision correction. However, this immense market is characterized by a few indigenous optical brands operating in the mid to premium segment and several other unorganized players who offer low quality products at throwaway prices. As such the category offers a huge potential for a brand that offers trust, style and consistent quality to consumers.

Titan Eye+ plans to be the dominant player in the mid priced segment offering optical solutions for varying consumer needs. The Titan Eye+ chain will leverage the company’s retail and design expertise to offer a world-class optical store featuring a range of stylish products with over 1,000 distinctive frames of the finest quality. The stores will carry frames bearing the Titan and Eye+ brand as well as Dash brands (for children). Apart from this the Titan Eye+ stores will also sell a host of fashion brands of frames and sunglasses. The company has tied up with Essilor , the world's largest lens manufacturer, for supply of optical lenses. Besides the range of Essilor lenses, the stores will also sell Titan branded lenses.

Sourced From: Vaishnavi Corporate Communications Pvt Ltd