India today boasts of approximately 200 million watches that are over 10 years old and you might also have one, which you may have longed to exchange for a stylish or technologically advanced new one.

On our constant attempt to infuse a new wave of style, technology and functionality, Titan introduces its unique exchange offer. Customers can bring in ANY old watch - of any make, however old or new, in any condition - functional or otherwise and receive a flat discount of 25% on their purchase of any new Titan. The offer is valid from August 10th to September 9th 2007 at all Titan outlets across the country.

Speaking on the offer, Mr. Ajoy Chawla, Business Head, Titan Watches said, "As the market leader, we at Titan have strived to give consumers exciting reasons to buy our brand. Indian consumers generally don't wish to discard anything they own .We see Titan exchange as a powerful trigger enabling them own a new watch while giving value for their old one."

Close to 90% of consumers in India are single watch owners. The main objective of this offer is to activate the replacement buyers and incentivising them to change their old one for a stylish new watch. This would thereby expand the overall watch market by reducing the purchase cycle. During this special offer, customers can choose from a wide range of Titan watches including offerings such as Titan Edge, Titan Aviator, Raga Shimmer, Titan Fashionista etc.

The Titan Exchange Offer will be supported through a hi blitz, powerful, multi-media marketing campaign comprising television, radio, print and outdoor hoardings. The offer can be availed at all World of Titan showrooms, multi brand outlets, department stores and Time Zone outlets across the country.

This offer is not valid on Nebula, the 18k gold watches. On buying a Nebula watch worth Rs. 40,000/- and above you get a Sony Cyber shot Digi Cam worth Rs. 9,000 and on purchase of Nebula watch worth less than Rs. 40,000/- you get a Philips DVD player worth Rs 3,500/-.

Sourced From: Vaishnavi Corporate Communications Pvt Ltd