At a press conference at 3GSM World Congress, Texas Instruments Incorporated (TI) (NYSE: TXN) demonstrated the industry’s first application processor to playback 720p high-definition (HD) video for high-end mobile phones. The OMAP3430 solution is also the first application processor to integrate the newly-defined OpenGL ES® 2.0 graphic standard, bringing “life-like” 3D graphics to the handset and creating a mobile gaming experience comparable to today’s handheld gaming devices. In addition, TI introduced two new members of the scalable OMAP™ 3 processor family that will help handset manufacturers provide smartphones with robust multimedia functionality at a lower cost.

Expanded OMAP 3 Product Family Targets Mid-Tier Phones

Building on the foundation created with the OMAP3430 processor, TI is introducing two new OMAP 3 solutions, adding the OMAP3410 and OMAP3420 processors. The OMAP 3 product family will allow handset manufacturers to scale their product offerings to address a range of performance levels and price points from premium multimedia to feature-rich smartphones. The software compatibility and scalability of the solutions reduces development time, speeds time to market and increases cost savings. Handset manufacturers can create multiple handsets based on OMAP 3 solutions addressing different market segments with limited additional investments. Capitalizing on the success of the OMAP 2 applications processors, the OMAP 3 product family remains fully software compatible with the OMAP2430, further simplifying the migration path for development of future handsets. For additional details on the OMAP 3 product family, please visit www.ti.com/omap.

“Together, these three innovative OMAP products will take video and graphics to a new level for mobile phones and accelerate growth of the high end of the market, as well as the mid-tier,” said Alain Mutricy, vice president and general manager, Texas Instruments. “TI continues to drive innovation for the coolest wireless phones, pushing performance boundaries and delivering market-leading graphics and video capabilities.”

720p High-Definition Video Playback Moves to the Mobile Handset

With support for up to 720p HD-video playback (1280x720 pixels), the OMAP3430 application processor gives consumers direct access to personal video content stored in high-definition formats. Users can transfer and view HD-video content on the mobile handset or connect the handset to a projector or large screen TV, giving consumers the flexibility to determine how and where they view video programs.

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