TI delivers 720p high-definition video playback

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"As the wireless market continues to evolve, 3D graphics and high-end video will transform the mobile user experience through the availability of new content and services," said Mario Morales, analyst, IDC.  "Semiconductor platforms that provide these value-added features from the high end of the market, and also in the mainstream segments, stand to gain more momentum as consumers require a more compelling list of features like 720p video playback and OpenGL ES 2.0 advanced graphics, for a richer user experience on their new feature phones."

 

TI Advances Mobile Gaming and User Interfaces with New Graphics Technologies

 

The OMAP3430 processor embeds Imagination Technologies' PowerVR SGX graphics core, making it the first applications processor to support Open GL ES 2.0 and OpenVG, providing superior graphics performance and advanced user interface capabilities. OpenVG provides hardware acceleration of 2D scalable vector graphics for creation of advanced, immersive user interfaces and flash-style animations. TI also is enabling sophisticated and dynamic images in the mobile gaming environment with "smart pixel" technology offered via OpenGL ES 2.0. This unique technology allows each pixel in an image to be programmed individually, giving game developers the power to create rich effects with cinematic realism. Users will now experience "life-like" facial features, advanced reflection effects and multi-textured backgrounds in mobile games.

 

An enhanced graphics experience will drive mobile gaming adoption. According to iSuppli, the number of mobile gamers will reach a global total averaging 134 million users per month by 2010, more than tripling the 38 million average measured in 2005. Integrating advanced graphics technologies like OpenGL ES 2.0 and OpenVG strongly positions TI to foster growth of the mobile gaming market.

 

The mobile gaming experience is a combination of performance and high-level graphics capabilities.  The OMAP3430 processor embeds the powerful ARM® Cortex™-A8 processor to deliver quick response times and the performance levels necessary to accommodate the growing complexity of mobile games, sustaining a fast-paced, graphics-intensive gaming experience in real-time. ARM Cortex-A8 processor helps to provide a balanced system of 3D graphics and laptop-like performance in a mobile environment, improving application performance for high-level operating system and productivity tools in addition to mobile gaming.  

 

Sourced From: Corporate Voice|Weber Shandwick