In an effort to further focus on the growing leisure travel business and offer more convinces to its customers, Thomas Cook India Ltd today announced the launch of its new premium holidays brand - 100% Holidays. The new brand will be used for the company's product offerings in the international group holidays segment as well as for the customized individual holidays segment.
Explaining the rationale behind the new brand launch, Mr. Madhavan Menon, MD of Thomas Cook India said, "With a rich legacy of 125 years of successful operations in India, we are fully focused on further growing our leisure travel segment. The brand will bring our holidays product into sharper focus and create a clear and distinct identity for it."
We are finding that as Thomas Cook India expands into newer product lines and geographies the corporate "Thomas Cook" brand is being stretched across many product segments. Hence the need was felt to create a specialized and distinct holidays brand. The 100% holidays brand will operate as a product brand under the corporate Thomas Cook brand, Mr Menon added.
The international holiday travel market is growing rapidly at over 30% per annum. Thomas Cook has a strong and well-respected franchise in both the group escorted holidays segment as well as the individual customized holidays segment and is one of the largest players in the category. The business contributes approx. 25% of the revenue of Thomas Cook India Ltd.
