The MobileStore flags off the Rock with Rolls promotion

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Mr. Rajiv Agarwal, CEO & Director, Essar Telecom Retail Limited today flagged off the "Rock with Rolls" promotion a unique initiative to promote The MobileStore brand - which is powered by Essar & Virgin.

 

The MobileStore intends to get an unprecedented "Buzz, Visibility and Mileage" by leveraging a never done before ground carnival and media hype along with the most prestigious car in the world - the Rolls Royce. The Rolls Royce promotion will be an attractive and eye catching affair associated with a lot of fun and entertainment.

 

The car will move from one town to the other in a pre-defined route. It will steer its way through 11 cities to begin with, giving the Indian consumer the touch and feel experience of The MobileStore brand. This innovative idea from The MobileStore is to reach out to the masses with style and to get maximum eye balls across the various sections of society. The idea is to get as many people as possible a free ride in the car thereby giving a consumer a once in a lifetime experience.

 

The promotion is being done in association with the two leading brands in their respective categories: Nokia and Airtel.

 

"This promotion endeavors to convey our message to the consumers that they can now enjoy a "best in class" telecom shopping experience and be made to feel like a king at The MobileStore. This promotional activity truly personifies the in-store experience that customers can expect at The MobileStore" said Mr. Rajiv Agarwal.

 

Speaking on the occasion Mr Vipul Sabharwal, Head Channel Management, Nokia India said "We believe in offering our customers a world that is connected and empowers them to experience the power of mobility anywhere anytime. We are delighted to be associated with Essar and to come closer to our consumers in India."

 

The MobileStore's 'Rolls Royce' will be driven in high footfall areas and around the stores across 11 cities to being with, starting with Mumbai followed by Ahmedabad, Delhi, Ludhiana, Chandigarh, Kolkata, Hyderabad, Bangalore, Chennai, Cochin and Pune.

                 

The consumers will not only  get a chance to touch, feel and get a ride in the Rolls    Royce but will also receive FREE Value Added Services coupons worth Rs 100/- to be redeemed at the store, a song CD of The MobileStore song. Another unique initiative is the 'Rock with Rolls' contest in which everyone who purchases anything at The MobileStore during the period that the Rolls is in the city, can fill a lucky draw coupon and participate in the contest and stand a chance to win a 'Lunch n Ride' with the Rolls. This entitles the winner to a ride in the Rolls with a partner and a lunch voucher worth Rs 1000/- .

 

"The MobileStore", is India's first national chain of multi-brand and multi-service outlets in the telecom retail space. It is a one stop mobile solution shop which will offer Handsets, Accessories, Mobile Connections, Recharges, and Entertainment products like MP3 players, Gaming Devices, DTH and Services like Value Added Services, Handset Repairs, Handset Exchange and Bill Collection. The stores are company owned and company run. Essar Telecom Retail plans to set up over 2500 stores in the next 3 years.

 

Sourced From: Adfactors Public Relations Pvt Ltd