Apr 03, 2007, 08.22 PM | Source: Moneycontrol.com
Tech Mahindra unveils new brand positioning
Tech Mahindra , the largest telecom focused IT company in India, and the country’s 8th largest software exporter, today announced a new brand positioning i.e. `Tech Mahindra: an eco-system for success’, highlighting the metamorphosis of the erstwhile Mahindra British Telecom into Tech Mahindra, which has emerged as the fastest growing provider of IT Solutions & Services in the telecom space. The positioning exemplifies the performance of Tech Mahindra, as a success system, which is powering the growth of its customers and employees.
The positioning incorporates both the success of the past and the promise of the future, when Tech M is going to ‘Create the next wave’, which is also going to be the new brand mnemonic.
The company has been growing rapidly, and capturing mind-share in specific communities and the idea behind the new brand positioning is to raise the pitch, to showcase Tech Mahindra’s size and leadership. It will help in enhancing mind-share, creating desired perceived value for prospective employees and creating preferential status in customers’ minds.
“A brand identity is an essential for growing organizations like ours, as it helps build a unity of purpose” said Vineet Nayyar, CEO, Vice Chairman, and Managing Director of Tech Mahindra“. Tech Mahindra is part of the exhilarating Telecom technology space, that is characterized by highly innovative, speed-of-response based solutions, delivered with agility and flexibility and the new brand will reflect the true character of the telecom space”
The new positioning will also support and drive the company’s plan to be one of the top IT solution and service providers, globally, as it is broadening the addressable market by equipping itself with new capabilities in BPO, telecom infrastructure and value added services. An additional objective of the Tech Mahindra brand will be to make employees to feel that they are an integral part of the “success path” and mollify any angst that the phenomenal growth may have created. It is envisaged that this will be done by creating emotional pay-offs of belonging to the community and through transparent interactions and communication of as much information related to the company as possible.
Sourced From: Sampark Public Relations Pvt Ltd