Tata Indicom, India's premiere telecom operator and Mast Mobile Media Pvt. Ltd., an India-based mobile entertainment company, today announced the readiness of mobile advertising solutions on the Tata Indicom network.
As part of this relationship, Mast Mobile Media will provide Tata Indicom with Ad-serving technology for its Brew® and WAP data services via Mast Mobile Media's Advertising engine. The mobile advertisement engine is exclusively licensed by Mast Mobile Media from eMbience Inc for the Indian market.eMbience's platform enables authoring, porting and serving interactive downloadable advertisements across mobile devices.
Dynamic Advertisements on Tata Zone applications will appear in the form of graphical banners with several options to initiate a "call to action." When a mobile user clicks on an ad, the user may engage in a phone call with the brand, trigger a return IVR call, download mobile content, send an SMS, or participate in interactive voting.
Advertisers in turn will be able to deploy their communication across several Brew applications and WAP pages and collate their viewers' responses to their marketing campaigns.
