Those in search of the ultimate mobile radio experience need to look no further than Tata Indicom which today announced the launch of 'Tata Indicom Mobile Internet Radio', a live streaming world radio-casts in English, Hindi, Telegu, Tamil   and other international languages with MP3 quality sound.

Called Cell Radio Links, the BREW application from the US-based Locate-It Info Inc, offers a bouquet of   41 choicest and globally renowned International and local Radio Stations to showcase the best of   Internet Radio , making it possible for Tata Indicom customers to enjoy and discover a differentiated  radio service on  their phones. It is initially available on Motorazr V3C, Samsung Wideo and Motorola World Phone with a subscription charge of Rs 25 for 15 days across all Tata Indicom's circles, even in those markets where FM services haven't commenced. "The launch of 'Tata Indicom mobile Internet Radio' marks another important milestone in our series of Firsts. We believe that our subscribers will be very excited to be able to enjoy Indian and International music and listen to news anytime, anywhere while on the move; all at their fingertips with 'Tata Indicom mobile Internet Radio'," said Mr. Pankaj Sethi, president of value added services, Tata Teleservices Ltd.

"This innovative product is easy and fun to use and in fact the wireless technology doesn't even get in the way of a stellar musical experience," he added.

India has over 160 million mobile phone consumers and over six million new subscriptions are added each month, which means that one in five Indians will own a phone by the end of 2007. Clearly, mobile entertainment promises to be a new avenue for growth. "We have identified mobile entertainment as a key growth driver and we are confident that this service will help deliver - an amazing radio experience to our customers," he added.

'Tata Indicom Mobile Internet Radio' leverages the superior CDMA 1X technology and harnesses the rich application experience of BREW to deliver a rich streaming experience, making it the most comprehensive radio service of its kind ever offered by an Indian wireless carrier.

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