Tata Indicom launches I-Help Emergency Services

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Tata Indicom launches I-Help Emergency Services

Tata Teleservices Limited, the fastest growing telecom service provider in the country, announced the launch of i-HELP Emergency Services. The initiative is the first of its kind, targeted to provide a help service to subscriber in times of an emergency

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Tata Teleservices Limited, the fastest growing telecom service provider in the country, today announced the launch of i -HELP Emergency Services . The initiative is the first of its kind, targeted to provide a help service to subscriber in times of an emergency. i-Help Emergency Services will shortly  have a number of exclusive services  in its portfolio to meet the diverse requirements of Tata Indicom customers. The first service in this category to be launched today is I- HELP *44 Emergency. This customer care focused service allows mobile users to contact their family and friends instantly in case of an emergency. The service is designed to fulfill anytime, anywhere connectivity requirements for the user during an emergency.

Speaking at the occasion Mr. Mukund Rajan, MD, Tata Teleservices Maharashtra Limited, said" With the introduction of 'i-Help Emergency Services', Tata Indicom has initiated an exclusive concept in Customer Care. The launch reaffirms our commitment to bring innovative telecom solutions and make a valuable contribution towards the larger goal of public welfare. I-Help Emergency Services, will have a series of different services to provide emergency help & service to our subscribers. The first one to be launched today is i-HELP *44 Emergency. The portfolio of i-Help Services will additionally include services such as, i- Help people tracker, i-Help Contact Book, i-Help Phone Safe, I-Help Credit Card Freeze. All these services have been designed to provide quick and easy access to emergency help and support in case of an emergency."

The service is available free of cost for all Tata Indicom pre-paid and post-paid subscribers and it's available in 11 regional languages. To avail iHELP *44 Emergency, existing Tata Indicom subscribers have to register the three preferred numbers to be contacted in an emergency by either calling the Tata Indicom customer care department or by logging onto www.tataindicom.com

In case of an emergency the caller has to simply dial *44 and the system immediately calls and sends an SMS to the three numbers, intimating them that the subscriber is in need of help. In case if any of the registered numbers are out of reach or switched off, the system would call atleast four times to ensure that the number is reached. Both, the call and the SMS are sent instantly to the three numbers leaving no role for schedulers.

"This brand new service (iHELP*44 Emergency  ) will be of great value to our subscribers keeping in view the rising crime, violence, accidents and other unforeseen emergency situations. The service will be of helpful especially for people working in night shifts in BPO, working women etc. We have been aggressively introducing innovative services for our customer and many more similar announcements from Tata Indicom in the near future.  With similar pioneering initiatives, we are confident to grow VAS current contribution of 11% to the company's revenues to 15% within a year." Said Mr. Mukund Rajan.   

The mobile telephony market is showing a lot of promise, where Value Added Services is increasingly a growth area. There is an increased transformation of business models with an aggressive focus on value added services. It is attracting wireless operators, handset manufacturers, content developers, music and film companies, cartoon artists, game makers and musicians for ring tones, music, gaming, sports, mobile imagery, WAP, wall papers, logos, SMS based contests and streaming audio and video. 

Sourced From: Vaishnavi Corporate Communications Pvt Ltd