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In a recent end user survey conducted by IDC Asia/Pacific, Symantec Corp. (NASDAQ: SYMC) was rated by respondents to be the top security software vendor in the region in all three categories: most innovative technology, best software licensing and maintenance support, and as the security vendor respondents would most like to do business with. According to IDC, the
security software market in Asia Pacific (excluding Japan) is currently experiencing vibrant growth and is expected to reach US$1.7 billion in 2010.
"When choosing security software, customers in the region want to be sure that they are getting the best protection for their organization," says Bill Robbins, Symantec senior vice president, Asia Pacific and Japan. "Over the years Symantec has worked hard to establish itself as the trusted advisor on security to organizations large and small. Our strong track record, clear product roadmap and extensive network of channel partners throughout the region have contributed to our reputation as the vendor with which people would most like to do business."
Innovative Technology
Amongst 278 respondents, 19.4 percent named Symantec as the security software vendor with the most innovative technology.
"Symantec's focus on innovation is unwavering," says Robbins. "We invest 15 percent of annual gross revenue on R&D, to provide industry-leading products and services that protect our customers from the latest threats and enable them to take advantage of tomorrow's opportunities."
"For vendors to do well in the security software market, market perception and mindshare are of critical importance," says Willie Low, senior market analyst for IDC Asia/Pacific's Infrastructure Software.
"The security market is a fast-moving one, and vendors need to continuously keep their portfolios updated with strong and innovative technology."
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