Sun TV launches 3 new pay channels

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Sun TV launches 3 new pay channels

Sun TV Network has launched three new pay channels from Monday -- Sun Life, Sun TV RI (Rest of India) in Tamil and Gemini Life in Telugu.

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Sun TV Network has launched three new pay channels from Monday -- Sun Life, Sun TV RI (Rest of India) in Tamil and Gemini Life in Telugu.

Sun Life and Gemini Life will focus on areas like lifestyle, religion, health and education, the Chennai-based broadcaster said. Sun TV RI will transmit the same content that goes on air on its flagship Sun TV channel, but the broadcast will be specialized for all states other than Tamil Nadu, allowing advertisers to focus on specific geographical areas.

The company now has 32 TV channels, which includes 12 in Tamil, nine in Telugu, seven in Kanada and four channels in Malayalam languages, Sun TV said.

Sun TV has been quite aggressive in launching new channels and pushing new content recently. Last week it launched four advertisement free action movie channels in Tamil, Telugu, Kannada and Malayalam. In December, it had launched four high definition TV channels, three in Tamil and one in Telugu.

Sun TV shares were down 0.6% at Rs 276.65 on NSE in noon trade on Monday.